GoClick

GoClick is an up and coming PPC search engine, which has high flexibility in setting up your budgets. It allows local ad targeting so you can draw traffic from continental USA or globally as you wish. You can set up secondary accounts within an existing one and assign different URLs and keywords to them.

If you have thousands of keywords, you can use their bulk submission tool to do batch submissions. You will have the opportunity to use their keyword submission tool and helps you to calculate the quantum of traffic you will receive with a given keyword.

You only need $10 to set up an account and you can place subsequent bids at a Dollar.

Enhance Interactive

Enhance Interactive is quite innovative when it comes to PPC. This PPC search engine allows advertisers to have their logos affixed to their ads so that you can have your logo in the listing. Enhance can give you about 52% coverage with the top 10 PPC search engines when you set up a campaign with them. They have an attractive affiliate program that pays up to 50% per sale, in addition to quarter bonuses for excellent performance. You need $50 to set up an account and $25 is being offered as bonus to new subscribers.

7Search

7Search is a moderately priced PPC search engine, especially good for businesses. For a PPC its size, it has an excellent placement of 35% in 150 top search engines. It is highly ranked by Alexa, a web ranking service owed by Amazon. 7search offers some good tools for its subscribers including instant notification by email if your competitor outbids you on a keyword. They also have a keyword generator.

Kanoodle

Kanoodle has network affiliation with good companies like NetZero, DogPile, and Turbofind. It derives it non-paid listings from Inktomi and requires $50 to set up an account.

ePilot

ePilot partners with YellowPages.com, Fitness.com, Index.com,etc and requires a deposit of $100 to embark on a PPC campaign.

Search123

Search123 favors the company which wants to embark on quality campaign on a budget. You only require $25 to start a campaign and you can deposit as low as $5 as you go along. Additionally, you can control your spending by the hour, week, day or week.

SearchFeed

SearchFeed has special tools to help create voluminous campaigns. The company has a bulk keyword uploader and you can add small sets of keywords to existing campaigns. Account starts at $25. It also has an affiliate program paying up to 50% on click throughs.

Espotting

Espotting is good for people seeing UK based traffic. It can feature your top keywords in yahoo UK, Lycos Uk and Hotbiot UK. You can easily cover about 70% of UK viewership. Accounts start from 110 Pounds.

CHOOSING A PPC SEARCH ENGINE

There are several PPC companies offering businesses various solutions to their web traffic problems. Though all deliver some results for businesses, it is essential that you evaluate each one against a set of criteria so you run a successful campaign, free of interruptions, fraud and cost. In assessing a PPC company, you should consider the following factors:

A good PPC company should enable you to generate the right keywords, monitor your performance and compile reports . Ask yourself, "Do they offer keyword suggestion tools and extensive reporting?"

It will also serve your interests if you could find out about efforts by the company to prevent click fraud . Get the assurance that they will follow up on reported frauds and have the capacity to detect deter and manage click fraud.

Take some time to asses their coverage and partners . Do they have an extensive coverage? Will you be listed in their affiliate websites so you can have cross website traffic?

Consider pricing. What is the minimum set up fees? Are they realistic?

Assistance . Lastly, if you need help, will it be forthcoming?

FREE PPC TRAFFIC

You can obtain free credits to start a PPC campaign. For starter companies or for those with a tight budget, free credits are quite gratifying. One reason why you may want to take advantage of this offer is that, it enables you to test the company with a low budget ad. if it's favorable, you put up more investment.

Here are some companies that will offer you free credit if you sign up a PPC campaign account with them:

Search123 - Deposit $50 and obtain $20 free credit.

Overture.com - Set up an account and get free credit of $10 .

Enhance Interactive - $10 free credit for signing up a new account.

FindWhat.com - Sign up for $5 free credit.

Search Pixie - Deposit $10 and obtain extra $10 as free credit.

Kanoodle - $5 free credit for account sign up.

PPC TOOLS

To get the most from a PPC campaign, you need extra tools, other than those provided by the PPC search engine in order to make the most of your advertising program.

Here are the popular tools used by businesses:

Atlas OnePoint

Atlas OnePoint performs ROI analysis, tracks your performance and sends you emails on the progress of your PPC campaigns, as precise as 30 minutes interval.

Works with Overture, FindWhat, Kanoodle, GoClick, ePilot, 7Search, Bay9, SearchFeed, Enhance Interactive, Espotting, Espotting Germany, Espotting France, Espotting Spain, Espotting Italy, Search123, BrainFox and Turbo 10.

BidRank

BidRank can be installed on your desktop and run nice reports like page ranking, maximum bid for keywords and adjust bids to profitable margins. You are given updates very minute on how your keywords are doing.

Works with FindWhat, Kanoodle, Enhance Interactive (ah-ha), overture,411web, BrainFox, SearchFeed, Turbo10, Xuppa, Espotting UK, Espotting Spain, Espotting France, Espotting Germany and Espotting Italy.

Dynamic Bid Maximizer

This tool is used to manage PPC campaigns by way of monitoring keyword bids and notifying you of the latest bids and keyword rankings.

Works with Findwhat, Espotting, Epilot, 7Search, overture, Enhance Interactive, Lycos AdBuyer, BrainFox, SearchFeed, Xuppa and Kanoodle.

PPC Pro 2002

This one has a keyword importing tool to manage multiple PPC campaigns run by a company. Works with Overture US, Overture UK, Overture Germany, FindWhat, Kanoodle and Enhance Interactive.

AdWatcher

Adwatcher calculates ROI for PPC campaigns and tells which campaigns are performing and also displays those which are not converting clicks into sales.

PositionGuardian

PositionGuardian is a free tool, available online, which has the powerful capability of notifying you when to lower your bid or increase it in order to stay competitive on your keyword.

Works with Overture.

Promote4Less

This software offers statistical tools including budget management. It keeps track of your bids and then notifies you of discrepancies. The strongest feature of this tool is its ability to offer bid gap analysis, which is the difference between one bid and the next highest. The system will enable you to know the least amount you should add to your current bid to enable you outbid your competitor.

Word Tracker

Word Tracker has a trial version you can use to find out about profitable keywords and make an analysis of competitors. It compiles a database of keywords searched by people and gives you a report on the intensity of competition on those keywords .

CONCLUSION

With over 70% of web users finding their information through search engines, no company can afford not to go on a PPC campaign to obtain quality, targeted and low cost traffic. It is however recommendable that you apply the necessary tools and techniques to make that campaign profitable for your business.