|
|
|
To overcome this phenomenon, some companies have come out with several tools to prevent click fraud. These tools among others, try to detect fictitious and suspicious clicks by tracking repeat clicks from an IP addresses, interval of the clicks and the cookie performing the click. Some of the tools are clickauditor from keywordmax.com and clickminder from whoisclickingwho.com. These tools will put confidence in your campaign. Again, you can view your server logs to see any fraudulent activity is taking place and then report to the click department of your PPC Search engine company. You have to particularly take note of repetitive IP addresses and irregular clicks from a particular geographical area. The company will investigate and make sure that all illegal and fraudulent links are not charged to your account. If you are presenting your information to the PPC search engine for investigation make sure that they are well organized. You may have to
- Put them into an excel spreadsheet or neat tables with headings
- Be realistic and supply factual information.
- Be sure that you are using a reliable web statistics program like Web trends
Preventing PPC click fraud - some further considerations Though there will always be a minimal of wasteful clicks in your PPC campaigns, there are some practices and precautions that will allow you to make the most of you money. Here are a few guidelines to follow: • Avoid signing up you PPC campaigns with companies that allow incentive sites to participate in your ad campaign . These sites will offer their customers some incentives for clicking on their ads for some benefit, such as entering into a sweepstake. These people are actually not seeking to patronize your service or buy you product so you see that their clicks will not bring you any benefit. • Subscribe only to companies that have a frequency cap. A frequency cap is the limit of clicks from the same IP . If the clicks exceed a certain number, your account will not be debited for it is assumed that the clicks are false. • Check your daily balance . Study your daily spending carefully and try to establish the trends. This way, you can become aware of any abnormality and alert the PPC staff. For instance if your daily spending for the past three months is $200 and suddenly it jumps to $500 without any corresponding increase in sales, calls , emails or enquires, them there may be some click fraud. • Filter your coverage of certain countries . Restrict your ads to certain countries. You can confine them to your target market. A lot of click frauds are known to have originated form certain countries so you exclude those countries from your campaigns so as stay free from click fraud. POPULAR PPC SEARCH ENGINES OVERTURE Overture is recognized as the prime PPC search engine. It has one of the best organized PPC systems and its infrastructure is well developed. Their system allows you to bid for rankings and you can as well pick the title and description you want; giving you high traffic and much grip over your campaign. You have total control over your bids and at any moment you can control them as your campaign objectives demand. Perhaps the biggest plus for Overture is their reliable and useful suggestion tool that enables you to see the frequency of search for any particular keyword or keyword phrase. Overture is preferred over other PC search engines because its searches seldom produce 404 "page does no exist" errors. The biggest difference in product offering is the Overture Local search. The local search enables advertisers to limit their consumer target to specific distances from their business. This unique offering, requires an advertiser to set up keywords, determine the distance within which it seeks target traffic, say 50 miles from his business location, then pay a bid amount.
An advanced form of this innovative PPC campaign is the ability for businesses without websites to take part in this local search program. Overture can display data on such businesses after a consumer performs a keyword search.
Goggle's Adwords and Overture's Local search have some similarities but key differences. Whereas Google uses the searcher's IP address to display relevant adverts, Overture's Local match displays adverts according to the location specified in the search.
Another dissimilarity is the fact that Google only works with businesses with websites and will not provide contact details, business description online.
FindWhat
FindWhat.com is another good PPC search engine which operates in a different way from Overture. They operate through a network of partners. They distribute your ad across their affiliates or partner sites such as Search.com, Excite, Webcrawler, MetaCrawlerand Dogpile which can equally bring in thousands of aggregated traffic. It is also cheap to set up an account. You may start from just $25.
|
|
1, 2, 3, 4, 5, 6, 7 |
© 2005 PPC Pros. All rights reserved. Terms
of Use and Disclaimer
|
