PPC stands for pay per click, and almost all search engines now have pay per click programs. No matter how optimized a site is, it still makes great sense to use PPC Campaigns. For the purpose of this site, I built two sites and a campaign for each site. The sites were not designed to be strong sellers, but informational, although affiliate links and product were on each. I spent $5 on each site, and in both cases they resulted in $10 in sales.
Nothing beats type-in, referrals, or high search engine placement, but if your site sells products online, ppc advertising can make you money. $10 returned $20, and I promoted less than perfect sites, and targeted some searches that were less than perfect matches. So if I had promoted sites that had stronger sells pitches, and narrowed my focus on keywords, I feel sure I would have done much better. PPC campaigns don't cos,t they pay. Read our course and you can be making money tomorrow with PPC. |
